Save on Taxes This Year: How Your Marketing Expenses Could Be Deductible
As tax season approaches, it’s the perfect time for small business owners and marketers to take a closer look at their expenses. One often overlooked area where you could save money is your marketing and advertising costs. According to the IRS, many of the marketing expenses you incur to promote your business could be tax-deductible, so it’s worth paying attention to how these investments can benefit your bottom line.
Marketing costs such as digital ads (like those on Facebook, Instagram, or Google), website design and maintenance, print materials (brochures, flyers, and business cards), professional photography, and even marketing consulting can all be deductible as long as they’re necessary for your business. Whether you're promoting your products or refreshing your brand, these expenses are often seen as essential to helping your business grow, which means they could help reduce your taxable income this year.
For small businesses, especially those in our close-knit Blount County community, every little bit helps when it comes to saving money. With all the hard work we put into running our businesses, it’s great to know we can keep more of what we earn, particularly when it’s money that’s already been reinvested into growing our brand. So, whether you’ve been running Facebook ads, working with Express Strategic Services ( 😉), creating new promotional materials, or developing a fresh website design, these investments could be just what you need to lower your tax bill.
If you're unsure which marketing expenses qualify, it’s always a good idea to chat with a local tax professional. They can guide you through the process and ensure you’re taking full advantage of all available deductions. Happy tax season!
Links
https://www.irs.gov/newsroom/small-business-advertising-and-marketing-costs-may-be-tax-deductible
